Desi Gehna Jewellers is one of the most trusted and respected jewellery brands, with seven showrooms across India and the United States, all owned and operated under a single management. Our remarkable growth reflects the loyalty and confidence our customers have placed in us for generations. We are proud to continue building a legacy of quality, craftsmanship, and trust that spans across the world.
- Mrunalee / Indian. Designer
While researching jewelry brand logos, I noticed that many of them feature ornamental elements. I wanted to take a different approach and create something more distinctive. That’s when I explored the idea of using the initials “DG” and focused on typography as the main symbol, rather than adding extra decorative elements.
To maintain the logo’s visibility and impact, always keep it surrounded by sufficient clear space. No text, images, or graphic elements should enter this area.
Clear Space (Live Area):
Minimum Size:
These are the primary brand colors used in the logo and across most brand materials. They form the core visual identity of the brand and should always be used in their original form—no changes in hue, saturation, or tints are permitted, as this goes against our brand standards. The combination of purple and yellow represents luxury, boldness, and confidence. Purple is traditionally associated with royalty and elegance, while yellow brings energy, cheerfulness, and vibrancy. Together, they create a distinctive and confident brand presence.
Since this is a jewelry brand, I chose Luminari—a calligraphy-style script font that beautifully reflects elegance and luxury. To complement it, Bodoni 72 was selected for its timeless sophistication, defined by its striking contrast and delicate hairlines, creating a refined and polished brand look.
Diwali is one of India’s most cherished celebrations, when homes glow with lamps and lights and the night sky sparkles with fireworks. The festival symbolizes gratitude for health, prosperity, knowledge, and peace. Beyond the festivities, Diwali is also a meaningful time for reflection, renewal, and welcoming the year ahead with positivity and hope.
Ganesh Chaturthi is a vibrant and deeply devotional festival that celebrates the birth of Lord Ganesha, the symbol of wisdom, knowledge, prosperity, and good fortune. Families and communities come together in joyful celebration, offering prayers and seeking blessings for new beginnings and success.
