Desi Gehna Jewellers is the No. 1 Jewellery brand in India and the most trusted and enduring brand in the country with 7 showrooms spread across India and United States fully owned and operated by a single management. The spectacular and indisputable growth of Josco Jewellers indicates the amazing brand loyalty and reputation among the customers through generations, worldwide.
- Mrunalee / Indian. Designer
While I was researching jewelry brand logos, I realized that most of the logos has ornaments included. So I wanted to do something different. I came across this DG, then I decided to do something related to typography as a symbol instead of adding extra elements.
Whenever you use the logo, it should be surrounded with live area to ensure it’s visibility and impact. No graphic elements of any kind should invade this zone. To work out this live area, take the height of the logo and divide it in quarter - Live Area = x/4 where x is the height of the logo. Wordmark - Live area = x/2 where x is the height of the logo. Min use = 0.5 inches of the height of the logo.
These colors are the primary or original brand colors used in the logo and most often seen in collaterals. These colors are the primal identity of the brand. Hue, saturation, and tints should not be added, which is against our brand standards. Purple and yellow are used as a combination to represent luxury. Purple is known as the royal color. Purple and yellow also represent boldness and confidence. This is primarily because of the effect of yellow. Yellow is known as a bold and cheerful color.
Since it’s a jewelery company, I felt like Luminari which is classified as calligraphy/black letter/Script is a good fit and communicates well with a luxurious jewelry brand. Bodoni 72 is elegant, sophisticated appearance characterized by extreme stroke contrast and ultra-thin hairlines is timeless.
Diwali - Festival of Lights. Homes are illuminated with lights, and firecrackers fill the skies as an expression of respect to the heavens for the attainment of health, wealth, knowledge, peace and prosperity. Beyond the lights, gambling, and fun, Diwali is also a time to reflect on life and make changes for the upcoming year. Ganesh Chathurthi - It is one of the major festivals celebrated in India with great enthusiasm and devotion. The festival marks the birthday of Lord Ganesha; the Lord of knowledge, wisdom, prosperity, and good fortune.
