Patel Sweets was established in the year 2014 with the prime motive of providing best quality sweets. Our sweet home has made it’s mark in the mind of the people due to quality of the products, wide range of sweets with a value addition of being prepared with utmost care and love, served with lavish doses of love.
- Mrunalee / Artist, Designer
Since my company is an Indian sweet shop, I wanted to add culture to it. For centuries, India has regarded the majestic royal beast, the elephant, as its cultural symbol. The highly revered Hindu God, Lord Ganesha, is said to be a remover of obstacles and a provider of fortune and good luck. Then decided to use India flag as my brand colors.
Whenever you use the logo, it should be surrounded with live area to ensure it’s visibility and impact. No graphic elements of any kind should invade this zone.
To work out this live area, take the height of the logo and divide it in quarter - Live Area = x/4 where x is the height of the logo. Min use = 0.5 inches height of the logo
Orange, White and Green brings in the Indian look to the logo. These colors are the basic or original brand colors used in the logo and most often seen in collaterals and packaging. These colors are primal identity of the brand. The logo must either be in brand colors, black or white. The white logo can be featured on solid colored backgrounds. The logo may occasionally be used as only the icon or only the text on communication pieces. In all other capacities, the logo must be seen in its entirety.
The greatest aspect of Athelas typeface is the nice, crisp look that it possesses and how it does not impede on what is surrounding it while also managing to stand out and look appealing to the eye.
Skia is a stylish sans serif typeface and has variable weight and width axes. The font includes old-style numerals, inferior and superior numbers and letters, fractions, and ligatures, demonstrating the richness of character set that such fonts can contain.
In India, sweets are an important part of all festivals, functions, or any happy occasion. Most Indian sweets include milk or ghee as its main ingredient.
There are around 80+ sweets from all over India. I decided to choose my favorite sweets to work on package design (Besan barfi and Halwa). Besan barfi for seasonal boxes and Halwa for festive boxes.
