While researching organizations that help the needy by providing food, I saw that they provide meat-heavy meals. That’s when I realized how important is to provide them vegetarian meals, their body and animals shouldn’t be sacrificed in order for us to survive. I am a vegetarian since childhood and will remain one forever. Shakahari organizes events that fund plant-based meals to people who can’t afford or have access to it. Shakahari only not organizes events but also grows vegetables. We have a location in Douglas which is a neighborhood in Chicago, IL. Half of the donations helps us grow the veggies and other half helps with the meals prepared for the needy.
- Mrunalee / Vegetarian Designer
Since my company is an Indian sweet shop, I wanted to add culture to it. For centuries, India has regarded the majestic royal beast, the elephant, as its cultural symbol. The highly revered Hindu God, Lord Ganesha, is said to be a remover of obstacles and a provider of fortune and good luck. Then decided to use India flag as my brand colors.
Whenever you use the logo, it should be surrounded with live area to ensure it’s visibility and impact. No graphic elements of any kind should invade this zone.
To work out this live area, take the height of the logo and divide it in quarter - Live Area = x/4 where x is the height of the logo. Min use = 0.5 inches height of the logo
Live Area = x/2 where x is the height of the logo
Orange, White and Green brings in the Indian look to the logo. These colors are the basic or original brand colors used in the logo and most often seen in collaterals and packaging. These colors are primal identity of the brand. The logo must either be in brand colors, black or white. The white logo can be featured on solid colored backgrounds. The logo may occasionally be used as only the icon or only the text on communication pieces. In all other capacities, the logo must be seen in its entirety.
Primary font Schwabacher is used for the logo. This font gives a more softer look than the typical black letter fonts. Seravek font with different weights are used on the collateral like ID badge, business card, signages and other graphics. Since the logo font is more stylised, I wanted to use a sans-serif fonts for the body text.
I have chosen McCormick Place in Chicago, IL, for the event that will be held in July because I feel like this location offers the space that’s needed for the activities that are going to happen for the guests. Since McCormick Place is enormous, I chose North Building with just one hall open to fit the public and not make it too costly.
In the site map, North building is color filled because that’s where the event is going to be held. Guests will park at parking lot A and then walk through the concourse and then to the hall.
On the right is the floor plan of the McCormick Place North Building. Since the event will be happening only in one hall, I excluded the other hall that is attached. The floor plan is taken from their website.
I got inspired with the layout in this bottom middle image. It’s easy to navigate through. I feel like the top left with all the images laid out like that feels a little crowded. I love the minimalistic look and feel on both the bottom left and top right.
With the help of our app, the guests will be able to look at the event schedule, register for the cooking session, view or print your pictures after the photo booth session, get to see healthy veggie recipes, add those recipes to your cooking book, and then you get a shopping list for the recipe you want to make. This app helps everyone because you don’t have to search on google for recipes; you get them right through this straightforward app.
Prototype
