In my younger years, I was drawn to a simple and balanced approach—one that blended natural care with high-quality, luxurious cosmetics. Dealing with cosmetic concerns from childhood was often frustrating, and it inspired a bigger goal: to create a range of products that reflect trusted, natural, and healthy values while offering the versatility modern women expect—without compromising performance or style.
With BON Beauty, you can feel confident about the quality and purity of your herbal cosmetic products. BON Beauty provides a wide range of natural beauty and cosmetic solutions for customers in India and around the world.
- Mrunalee / Organic products user, Designer
My inspiration came from noticing how leaves are commonly used in many logos. Since I created an organic and herbal skincare brand, I wanted to incorporate both leaves and water into the design. The color palette was inspired by the blue tone of the bottom-right leaf and the green shades from the other leaves.
Whenever the logo is used, it must be surrounded by a clear live area to maintain its visibility and impact. No graphic elements should enter this space.
Clear Space (Live Area):
To calculate the live area based on logo type:
The brand palette is inspired by nature and represents the core, original colors most frequently used across the logo, packaging, and collateral. These hues form the foundation of the brand’s identity. The logo should appear only in the brand colors, black, or white. A white version of the logo may be used on solid color backgrounds. In certain communications, the logo can appear as the icon alone or the text alone; in all other instances, the complete logo must be used.
The logo uses the Schwabacher font, which offers a softer feel compared to typical blackletter styles. For collateral such as ID badges, business cards, signage, and other graphics, the Seravek font is used in various weights. Because the logo typeface is more stylized, a clean sans-serif font was chosen for the body text.
I designed the moisturizer box to resemble a body silhouette—the subtle dents on the corners mimic body contours, while the pattern represents molecules.
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